I was enlisted to deck out a city block in Times Square for the launch of Blue Buffalo's IPO. I was the lead Art Director for everything in the street space and inside Nasdaq including the digital screens, tents & entrance structures, floor graphics, banners, window wraps as well as the rig for the dog diving competition. Blue also had the opportunity to take over nearby retail space to make the first ever Blue Buffalo pop-up shop.
Worked on a team to design this hospitality welcome journal and event decor for a MasterCard sponsored VIP trip to the 2006 World Cup in Germany.
The welcome travel journal contained schedule of events and invitations for finals weekend.
Astrid Awards 2007: Best of Graphic Design
Mercury Awards 2006: Grand Award for Best of Promotion
To set the Blue Buffalo expo booth apart from other exhibitors and elevate their presence, we re-imagined the booth to give it a modern general store look & feel. I decided to incorporate textures, hand lettering and custom illustrations to give a nostalgic flair while working with the clean and modern aesthetic of the booth structure. I also art directed the finishes, materials, furniture and lighting within the booth.
Illustration & Co-Art Direction by Phillip Dolcetti
Booth Structure Design & Fabrication by DesignCentrix
Hand Lettering by Gerard Huerta
Worked on a team to design and develop collateral and event decor for 16 MasterCard sponsored Sound Stage concerts.
DivaDocs is a financial app created to organize your finances and vital documents, while keeping them safe and secure in one place.
Created the visual design for the app including the logo and worked with illustrator on the icon designs. Consulted on functionality and discussed interface with developers.
Design and developed new look for the US Tennis Association 2012-2013 meeting collateral and event signage.
Concept and Art Direction for Blue Buffalo's Wilderness Room at the 2014 Petco Leadership Summit. The objective was to create a memorable, branded environment for attendees to immerse themselves in while at the trade show.
Branded this photo-journalistic wedding photography studio from the ground up and created unique deliverables for over 100 weddings and photo-shoots.
Photographs by Todd Johnson, Come Together Studios
Proposed design options for the 2013 US Open Collateral.
The assignment was to brand the Portofino Bay Hotel, Orlando for the 2015 Blue Buffalo National Meeting. BLUE took over the entire meeting space that utilized both indoor and outdoor areas. The concept was to incorporate BLUE's office pets into the signage to bring home the ethos of the company values. I art directed both the photo shoot and the cohesive look of the signage. I also worked with the production company and provided on-site art direction and logistical direction.
Pet Photography by: Ty Foster Photography
Invitation design for the opening night gala fundraiser hosted by the National Charitable Foundation of the USTA.
Branding for a Los Angeles law firm.
Hospitality welcome kit for a MasterCard hosted VIP trip to SuperBowl XLI. Custom designed a football textured travel journal with welcome letter for guests.