To set the Blue Buffalo expo booth apart from other exhibitors and elevate their presence, we re-imagined the booth to give it a modern general store look & feel. I decided to incorporate textures, hand lettering and custom illustrations to give a nostalgic flair while working with the clean and modern aesthetic of the booth structure. I also art directed the finishes, materials, furniture and lighting within the booth.
Illustration & Co-Art Direction by Phillip Dolcetti
Booth Structure Design & Fabrication by DesignCentrix
Hand Lettering by Gerard Huerta