The assignment was to brand the Portofino Bay Hotel, Orlando for the 2015 Blue Buffalo National Meeting. BLUE took over the entire meeting space that utilized both indoor and outdoor areas. The concept was to incorporate BLUE's office pets into the signage to bring home the ethos of the company values. I art directed both the photo shoot and the cohesive look of the signage. I also worked with the production company and provided on-site art direction and logistical direction.
Pet Photography by: Ty Foster Photography